Here's some food for thought for all the second years with their current advertising project. Is your campaign currently missing something? Does it 'do' enough to sell your product? Does it have a great idea at the centre of the campaign? If not (or even if it does), take a look at this article published by Adweek back in June. It focuses on 10 magazine advertisements that don't just have good looks, or have clever copy and straplines - it looks at ads that do something, or make you do something about them…
You can take a closer look at the article, and all 10 advertisements here.
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